If you are an enthusiastic user of Facebook, you would have definitely come across a couple of pages created by blog store owners or conventional store owners trying to push their stores or perhaps sell their products there.
Early Selling On Facebook Efforts
Though their efforts in trying to promote their stores might have paid off a bit the same couldn’t be related for their efforts in making an attempt to sell items there. This was because Facebook’s natural features were created to help people socialise and not facilitate ecommerce.
Absence Of Features
Blog store merchants encountered the same issues on Facebook as they had when they tried to sell on their blog stores. Unlike on a proper shopping cart software powered store, there weren’t any features to help merchants followup on aborted orders. There weren’t any features to help merchants to cross sell their products. There weren’t features like content sliders that help draw attention to services and products. There were also no features like the product zoom tool to help to improve conversion by letting customers have a closer look at the item. The list keeps growing.
Attitude Of Facebook Users
To be fair, the attitude of most Facebook users back then was to socialise and not to buy. So that actually did not help ecommerce on Facebook. That was one of the explanations why web shopping cart software suppliers were averse to create applications to help merchants sell on Facebook a few years ago.
Now fast forward 1 or 2 years and every major shopping cart software supplier has a Facebook shopping app. This change came about because Facebook has evolved into more than simply a place to socialise. It is a virtual mall where people can opt to hangout, watch videos, talk and shop.
Increasing Popularity Of The Social Shop Application
The majority of these web shopping cart software suppliers have included this as a standard feature in the majority of their ecommerce plans. This makes it extremely cheap for blog store owners to migrate their firms to a proper store, complete along with correct shopping cart software features. And as a bonus, they get a forceful social shop app that lets them leverage the power of Facebook for free . It is like having 2 stores for the cost of one.
Naturally, Facebook stores wouldn’t contain all of the knobs and bells of proper shopping cart software powered stores but these social shops are a fairly cheap way to enhance overall sales numbers. A considerable number of merchants who have actively promoted their Facebook stores have reported a rise in overall sales of up to five pc. That is not a bad return for an app freely available with most web shopping cart software subscription plans.
In summing up,
- People are looking at Facebook as a place to socialize and shop
- Proper shopping cart software are tailor made to facilitate online shopping
- Facebook shopping apps created by ecommerce solutions providers are making it convenient for people to shop on Facebook
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