My first business design is my services. It was like an online service provider. Here is where we started. We started to offer SEO services Australia, we do article distribution, that is what we do. We do stuff like Google Places listing and we also do web video. My aid has just started to do web video for some of our clients and things like that.
Before I built Melbourne SEO, I’m all about using journals. I drew a map out probably, maybe, eighteen months ago or a little bit more. I knew what it was that I was going to build upfront. So as you’re building your business, you need to know what map you’re building upfront. I would spend time building maps like this in your head to start off with and then writing it down so you know what you’re going to build.
Once I’ve constructed a map, the following question I ask myself is how can I build this as quickly as possible? You have to start on money flow first. You always wish to get that money flow right in a business first. That is going to pay for everything else. I started on cash flow by delivering a service to clients where we were exchanging our time and I was investing time working with the clients. Then that ended up funding the inception of the rest of my business.
Then we started to get new team members and outsourcing staff and get everything in place. Then I started to document my core processes. Then the next step, we started to build out information product and I ran a series of workshops in Melbourne.
Just now we’re starting to shift the business away from where I started and I’m starting to shift it up into info product land. What I do now to reduce the number of clients because we’re fully booked. To reduce the number of clients, I start bumping the price up. Then people start falling away and then it makes it worth my while. We really have an SEO services review that you can check out should you need extra ideas on what I’m talking about.
I’ll work with a client. We presently have filters for the kinds of clients that we’ll work with. I only want to work with a customer who is thrilled to spend $4000 up front for the set up and then $2000 every month after that. That decreases the kind of clients that I’m targeting also. We often find the clients who spend more are typically easier to deal with anyhow.
It’s the client who troubles over spending $500 to build a website or $300 a month on getting in touch with an online service provider for SEO, they’re the ones who are going to ask the most of you and are most frustrating. You’ll actually find at the higher end and you start to target clients where they have a higher lifetime value. A dentist is a good client for us. We might only need to generate a few clients a week for them and then we well and truly pay for our services.
