If you want further evidence that the strength of viral has gone mainstreams, you only need to look at the latest debate on US health care reform. On September 3, Thursday, this viral add post spread on social networking giants Facebook and Twitter: “No one should die because they cannot afford health care, and no one should go broke because they get sick. If you agree, join us in posting this as your status for the rest of the day”. Within a few hours, users from Facebook and Twitter were carrying the post on their personal profiles, with various adding their own personal comments regarding health care. To date, more than a hundred thousand posts have been completed about the issue.
Even if nobody has owned up to being the source of this viral addgroup, it is obviously influenced by an earlier speech by US President Barack Obama’s weekly address on Youtube last August 14, saying that “Insurance companies will no longer be able to place some arbitrary cap on the amount of coverage you can receive … because no one in America should go broke just because they get sick”. A day after, a status message on the official Facebook site of President Obama declared his help over the optimistic reception over the viral post.
With the health modification debate getting more and more Americans engage no longer of a surprise for the side-of-pro-health modification to analize to a viral add campaign to make their group more familiar. The movement also showcases that viral advertising and marketing has become acknowledged as an influential tool in attracting and moving people into positive action.
