The Sony cell phone represents the major Sony Ericsson product since, for quite some time now, the two companies associated to combine one’s expertise in consumer electronics and the other’s technological leadership in communications. Masaru Ibuka and Akio Morita were the founders of the Sony Corporation, although they did not envisage the creation of the Sony cell phone. The headquarters of the company are at Minato, Tokyo, Japan. Sony belongs to the wider range of consumer electronics and entertainment industry as they produce audio, video, televisions, communications and information, semiconductors, electronic components, motion picture, music, online business and play-station devices. In 2008 the company’s total income was US$ 4 billion from the total revenue of US$ 100 billion. In March 2008 the number of employees the company had was 180,500.
Historically speaking, Sony maintains a high quality standard in the storage and recording items they provide, as they did not adopt those discoveries issued by other manufacturers and standard bodies. In time, Sony has introduced standards such as: Umatic (~1968), Betamax (1975), Betacam (81), Compact Disc (82), 3.5 inch Floppy Disk (82), Video8 (85), DAT (87), Hi8 (88), Minidisc (~90), Digital Betacam (~90), miniDV (92), Memory Stick (98), Digital8 (99), PSP Universal Media Disc (~2003), HDV (~2004), Blu-ray Disc (2006). So, Sony is mainly known for these consumer electronics rather than for cell phones which they started developing in cooperation with Ericsson only. Therefore, although you may refer to them as Sony cell phone products, you would actually discuss Sony Ericsson phones.
The Walkman and Cyber-shot series produced by Sony in collaboration with Ericsson brought fame and money for the two business involved in the design, winning Sony Ericsson a place among the five most famous communication companies in the world. In March 2005, the K750i with a 2 megapixel camera Sony cell phone was introduced on the market together with its platform mate, the W800i which was the first of a series of very successful Walkman phones able to do 30 hours of music playback as well as two low-end phones. No later than October in the same year, another Sony cell phone – the P990 – was released, being the first mobile phone based on UIQ 3.
Another successful Sony cell phone belongs from the Cyber-shot brand. This one – the K750, was also launched in 2005 and made record sales. Unlike the Walkman had the disadvantage of a poor camera, the Cyber-shot phone included both great cameras and decent viewing media.
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