Traditional advertising is made up of adverts in such areas as: newspapers and magazines, on TV, leaflet drops to homes, billboards and hoardings in open spaces, on the outside of busses and lorries, on parking tickets, and or course Yellow Pages.
These can be pricey to produce and then update as business changes require, and so the increasing use of the internet and specific company web sites has brought about a different procedure that is a more sustainable option for a firm to promote its products or services.
A recent survey by PricewaterhouseCoopers found that Online spending grew 4.6% to £1.752bn in the first six months of 2009, while TV spending dropped by 16.1% to just over 1 ½ billion. They then go on to catagorize the following sorts as online advertising; E-mail promotions, classified adverts, display ads and search marketing.
This illustrates that some companies are recognising some of the benefits of online advertising, perhaps on a cost outlay basis or perhaps because it can be easier to monitor the success of online advertising, e.g. by the number of website hits or email replies.
Most newspapers also have web sites where they can stream news items and sites such as CNN and the BBC can show latest news from a selection of sources. The use of RSS feeds for news can send this directly to a person’s mobile phone that is web enabled. The knock-on effect here is that sales of newspapers have dropped and so fewer people are seeing printed adverts therefore their value to the advertiser is much less.
Those businesses who use Online Marketing as part of their business policy and want to have their web site optimised for search engine usage will want to be sure that the piece of their marketing budget spent on this is bringing in business. So they will need to be confident that the search engine placement for their web site will be on page one of the organic results of an engine like Google when a user enters pertinent keyword(s) in the search.
In order to make this a long-term part of the businesses sales volume it is critical that they use an ethical Search Engine Optimisation firm for the work, otherwise they may not get the results they want. Or worse still, may get a high Search Engine Placement in the short term but then find themselves banned by the search engine company for using unethical or Black Hat methods.
There are lots of ethical Search Engine Optimisation organisations who can offer this service all are staffed by a teams of ethical associates who have improved the web sites of many clients so that their search engine ranking in on page one long term. They will not pledge to get a client onto the first slot as this is not always possible depending on the competition.
